“I laughed, I enjoyed it, it’s f – – king fun. In one recent online ad, the New York Times review is defaced and replaced with plaudits from renowned theater critic Bethenny Frankel of “The Real Housewives of New York City.” The original Broadway campaign for the show featured a stark red color scheme and in-your-face messaging. The show received across-the-board pans from critics. Last week onstage at the Imperial Theatre, Lloyd Webber - whose “The Phantom of the Opera” closed Sunday after 35 years - defended his latest show and suggested the crowd throw “well-aimed apples” at New York theater critics. ![]() They dined together, and she was with him at ‘Morning Joe’ and ‘The Tonight Show’ yesterday,” he said. “Andrew and Christine have been thick as thieves lately. They claim the legendary composer says no, and the fledgling producer says yes.Ī spokesman for Lloyd Webber denied the spat. Multiple sources also said there has been little communication between Lloyd Webber and Schwarzman, and that the two disagree on whether the money-draining musical should remain open. Producer Christine Schwarzman says the musical “Bad Cinderella” is charting “a new course.” Variety via Getty Images Its weekly grosses are anemic - the show took in just $571,000 last week, which was its second lowest take so far - and the advance is said to be nonexistent. But the notices were lousy and word of mouth stinks. On March 25, the day after it opened, a source claimed the show did a paltry $80,000 in ticket sales.Īnother said the number was “significantly higher,” but box-office business has demonstrably not been brisk.įor a more than $20 million musical, $750,000 would have been an ideal take after the enhanced visibility from reviews. The show show received across-the-board pans from critics - “a wacko fairytale dumpster fire,” said The Post “Bring earplugs … Bring eye plugs,” echoed the Times. Regardless, for “Bad Cinderella,” midnight grows ever closer. Schwarzman noted that the production is now working with SpotCo, Sine Digital and Super Awesome Friends. We agreed to part ways and wish them the best.”Ī person close to RPM, however, bristled, saying that the campaign was “the only good thing” about the maligned musical and that the agency had resigned the account. “Setting this new course, we found ourselves not aligned with our previous marketing agency in terms of steps that needed to be taken. “The change has been made to work more strategically to find our audience,” producer Christine Schwarzman told The Post. Over at Andrew Lloyd Webber’s “Bad Cinderella” on Broadway, advertising agency RPM and the production have cut ties - with just two weeks to go until Tony Award nominations are announced. The situation has gone from “Bad” to worse. 'Kandahar' review: Gerard Butler goes to war - against entertainment 'Spider-Man: Across the Spider-Verse' review: A dazzling, brilliant sequel ![]() 'Grey House' review: Horror falls flat on Broadway Pixar is losing Hollywood's animation war 'Transformers: Rise of the Beasts' review: Another annoying robo-flop
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